February 2, 2021

Look out L.A. and New York: the migration wave lead by Gen Z and city dwellers is real

[] Look out L.A. and New York: the migration wave lead by Gen Z and city dwellers is real | Fortune© 2020 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our u003ca href="https://fortune.com/terms-of-use/">Terms of Useu003c/a> and u003ca href="https://fortune.com/privacy-policy/">Privacy Policyu003c/a> | u003ca href="/california-privacy-policy/#notice">CA Notice at Collection and Privacy Noticeu003c/a> | u003ca href="https://fortune.com/right-to-opt-out/">Do Not Sell My Personal Informationu003c/a> | u003ca href="http://preferences-mgr.trustarc.com/?pid=fortunemedia01&aid=fortunemedia01_pub&type=fortunemedia">Ad Choices u003c/a>u003cbr />nFORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.u003cbr />nQuotes delayed at least 15 minutes. 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Heading into the holidays, u003ca rel="noreferrer noopener" href="https://pfnyc.org/news/return-to-office-survey-results-released-october/" target="_blank">only 1 in 10 office workers had made their way back into Manhattanu003c/a>. u003c/p> u003cp>But is the disruption caused by the pandemic—and the work from home boom—actually convincing Americans to pack their bags and move? u003c/p>u003cp>u003c!-- piano selector -->u003c/p>u003cdiv class="paywall"> u003cp>To find out, u003ca rel="noreferrer noopener" href="https://www.surveymonkey.com/curiosity/fortune-ecommerce-walmart-plus" target="_blank">u003cem>Fortuneu003c/em> and SurveyMonkey polledu003c/a> 2,098 U.S. adults in November.* This poll, which has a modeled error estimate of +/-3%, is an even deeper study than u003ca rel="noreferrer noopener" href="https://fortune.com/2020/08/31/are-people-moving-away-from-cities-leaving-us-coronavirus-covid-19/" target="_blank">our August look at migrationu003c/a>. u003c/p> u003cp>The finding? Millions of Americans moved as a result of the pandemic—and millions more plan to do so. Among U.S. adults, 16% say they have either moved out of their city/county during the pandemic (6%) or plan to move in the next 12 months (12%). Around 2% of Americans who moved during the pandemic plan to do so again in 2021. Typically only u003ca rel="noreferrer noopener" href="https://www.brookings.edu/blog/the-avenue/2019/11/22/for-the-first-time-on-record-fewer-than-10-of-americans-moved-in-a-year/" target="_blank">3.7% of Americans move across county lines in a given year.u003c/a> If this forecast comes to fruition, it'd mark the biggest year of migration in decades. u003c/p> u003cfigurlazyload e class="wp-block-image">u003cimg data-src="https://d15k2d11r6t6rl.cloudfront.net/public/users/Integrators/669d5713-9b6a-46bb-bd7e-c542cff6dd6a/5c2d888702774d17aa3d0350287b6d73/editor_images/2YclH--u-s-adults-who-moved-or-plan-to-move-during-the-pandemic.png" alt="Alternate text"/>u003c/figure> u003cp>The pandemic, in many ways, has disproven the notion that companies can only function and innovate in an office setting. So it shouldn't be surprising that cities and urban areas—the long-time bedrocks of Corporate America—are losing the most residents: While 4% of rural Americans and 7% of suburban Americans say they plan to move out of their city or county in the next 12 months, that figure is 9% among U.S. adults living in urban areas. u003c/p> u003cp>But just because someone is leaving one city doesn't mean they're leaving cites altogether. They could be fleeing high-cost San Jose for Denver or Austin, for example.u003c/p> u003cp>Not all of these pandemic moves can be chalked up to WFH. Look no further than Jamil Dawson, who lived in Calera, Alabama pre-pandemic. During COVID he watched as friends and community members saw their long-time jobs disappear overnight. That was a wake-up call for Dawson, who was reminded that opportunities and jobs are fleeting. That motivated the 40-year-old in the summer of 2020 to accept a promotion to executive director at a health clinic, which moved his family three hours from their home in Alabama to Starkville, Mississippi.u003c/p> u003cp>"We can make plans and get comfortable in a job, and say 'I can move forward in five years.' But you might not have five years. COVID made that crystal clear," Dawson told u003cem>Fortuneu003c/em>. u003c/p> u003cfigurlazyload e class="wp-block-image">u003cimg data-src="https://d15k2d11r6t6rl.cloudfront.net/public/users/Integrators/669d5713-9b6a-46bb-bd7e-c542cff6dd6a/5c2d888702774d17aa3d0350287b6d73/editor_images/C5zrB--u-s-adults-who-moved-or-plan-to-move-during-the-pandemic.png" alt="Alternate text"/>u003c/figure> u003cp>During the pandemic, Gen Zers (9%) and millennials (7%) have moved at much higher rates than Gen Xers (3%) and baby boomers (3%). For Gen Z, an age cohort that is somewhere between college and early career, some are moving home with mom and dad while school is remote. Other Gen Zers and young millennials are saving a buck by not renewing their big-city apartment leases and crashing with family or friends until things are back to normal.u003c/p> u003cp>Our data suggest Gen Z and millennials will continue to move at high rates in 2021, however, millennials should actually edge out their younger peers: Among millennials, 20% say they'll move in the next 12 months, compared to 16% of Gen Zers. Meanwhile, only 10% of Gen Xers and 7% of baby boomers say they're likely to move out of their cities or counties.u003c/p> u003cp>Why would millennials (born 1981 to 1996) uproot at such a high clip in 2021? One theory: Elder millennials are quickly approaching their 30s and 40s, and they could be using this pandemic as motivation to settle down, whether near family or in the suburbs for space. Unlike their younger Gen Z counterparts, millennials might have simply needed more time—perhaps to find a new school or jobs for both spouses—before making the big move. u003c/p> u003cp>u003cem>*Methodology: The Fortune-SurveyMonkey poll was conducted among a national sample of 2,098 adults in the U.S. between November 9 and 10. This survey’s modeled error estimate is plus or minus 3 percentage points. The findings have been weighted for age, race, sex, education, and geography.u003c/em>u003c/p> u003cfigurlazyload e class="wp-block-image">u003cimg data-src="https://content.fortune.com/wp-content/uploads/2019/12/Newsletter-Red-Line-1.png?w=650" alt="Newsletter-Red-Line-15"/>u003c/figure> u003cp>This is an excerpt from u003cem>Fortuneu003c/em> Analytics, an exclusive newsletter that u003ca rel="noreferrer noopener" href="https://fortune.com/subscribe/" target="_blank">u003cem>Fortuneu003c/em> Premiumu003c/a> subscribers receive as a perk of their subscription. The newsletter shares in-depth research on the most discussed topics in the business world right now. Our findings come from special surveys we run and proprietary data we collect and analyze. u003ca rel="noreferrer noopener" href="https://fortune.com/subscribe/" target="_blank">Sign up to get the full briefing in your inboxu003c/a>.u003c/p> u003c/div>n"},"children":[]}]}]},{"name":"dianomi","config":{"type":"footer"},"children":[]}]}]}]}},"componentData":{},"error":null,"loading":false,"player":{"currentTime":0,"duration":0,"loading":false,"playing":false,"seek":0,"src":"","visible":false,"volume":0.5},"route":{"status":200,"redirectTo":"","redirectStatus":0,"action":"PUSH","pathname":"/2021/01/16/la-new-york-gen-z-moving-cities/","search":"?","hash":""},"visible":{"search":false,"primaryNav":false,"freestar":false,"adminBar":false},"contactForm":{"submitting":false,"submitted":false,"failed":false,"validation":{},"redirect":""},"user":{"isLoggedIn":false,"accessLevel":null}}; ]]> Source

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